Willie Eaton Leads the Bold Relaunch of Buddah Skin Cosmetics
Buddah Skin Cosmetics, a rising force in the skincare industry, is proud to announce its official relaunch under the leadership of CEO Willie Eaton. This exciting new chapter marks a return to the brand’s roots—with a stronger-than-ever commitment to inclusivity, innovation, and the celebration of melanin-rich skin.
Founded by Eaton after his own struggles with skin burns and limited skincare options for men of color, Buddah Skin was created to fill a gap in the market. Now, with refreshed packaging, upgraded formulas, and an expanded mission, the brand is poised for national expansion.
“Buddah Skin is more than a product—it’s a movement,” says Willie Eaton. “We’re here to change the way people of color experience skincare. This relaunch reflects who we are, what we stand for, and where we’re going.”
The new Buddah Skin collection features clean, high-performing ingredients designed to target common concerns such as dryness, oiliness, hyperpigmentation, and blemishes—without compromising safety or efficacy. The brand’s aesthetic now reflects its premium feel, with sleek, sustainable packaging and an inclusive brand voice that speaks to people of all identities.
Beyond skincare, Eaton has launched Buddah Skin University, a nonprofit initiative offering mentorship, scholarships, and training programs for students entering the skincare and beauty industries. This education-focused arm of the brand reflects Eaton’s belief that true representation starts behind the scenes—in labs, boardrooms, and business ownership.
“Our mission is simple,” Eaton says. “To celebrate the beauty of melanin-rich skin and empower individuals to love the skin they’re in.”
With this relaunch, Buddah Skin Cosmetics is not just redefining skincare—it’s building a legacy rooted in community, culture, and confidence.
For more information about Buddah Skin Cosmetics, product details, or to learn about Buddah Skin University, visit www.buddahskin.com or follow the brand on Instagram at @buddahskinco.
